Aug 01, 2022
In Interior Design Forum
Goal setting can be complicated, but it doesn’t have to be. If you’re familiar with concepts like SMART goals and OKRs, feel free to use them. However, we prefer to keep things simple. That’s why our content marketing goal is simply to attract targeted traffic from search engines like Google and YouTube. Your goal might be different, and that’s okay. Some other common goals include: Get more inbound leads for your sales team Attract links to your site Build brand awareness Become a thought leader in your industry For this post, we’ll assume that, like us, you want more targeted traffic. Step 2. Know your audience Content marketing isn’t about attracting anyone and everyone to your website. You need to attract people who might actually buy your product or service. That might sound obvious, but it’s a common mistake, especially for those new to content marketing. For example, let’s say you run a video production company. Should you write a blog post about “how to color correct in Adobe Premiere Pro?” Probably not, because this isn’t what your customers are looking for. It’s what other video editors are searching for. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. If you’re targeting small business owners looking for video production help, you need to target topics they’re interested in instead. And the only way to do that is to be clear about who you’re trying to target. To do this, you can consider creating a buyer persona. This is an “imaginary person” that represents the common characteristics of your ideal customer. Here’s what that might look like for us: buyer persona Is this something you have to do? Not really. For example, we’ve never done this exercise at Ahrefs because we already knew who we were trying to target. So, if you already feel you’ve got a good grasp of who your target customers are, feel free to skip this step. However, if it’s something you’ve never really thought about, it can be a useful exercise to put this down on paper. Here’s a good guide explaining how to do this.