The idea behind the theories is that a low CTR reflects that users are not enticed to click through to your site and those with a higher CTR are, essentially, more relevant results. Many e-commerce stores suffer from low CTR, and there is every reason to believe that this has a negative impact on the rankings and overall performance of an SEO campaign. Advertising Continue reading below Simply put, a higher CTR means more traffic and more traffic usually means more sales! Make your title tags stand out from the competition by using magnet words like: - X% Off - Free Shipping - Lowest Prices - Next Day Delivery - Sale You should not only optimize your title tags for higher CTR, but also your meta descriptions.
Apply the same theory behind optimizing your title tag to your descriptions and highlight why searchers should click on your hair masking service site over the competition. Spend time analyzing what those who rank alongside you are doing and improving it. 7. Duplicate Title Tags Google wants to see unique title tags on every page of a site and one of the most common issues identified with e-commerce stores is duplicate title tags. Why? Because adding unique title tags to every category and product variant takes time and the harsh reality is that many so-called SEOs are lazy. From detailed keyword research to mapping everyone to the correct landing page, working to prevent keyword cannibalization at the same time; there is a process that must be followed to avoid duplicate title tags, and there's no denying that it's time-consuming, but in and of itself gets results.
Advertising Continue reading below The first place to turn to identify duplicate titles is Google Search Console, under the Search Appearance > HTML Enhancements tab. Duplicate title tags Other sources to identify duplicate title tag issues are OnPage.org and DeepCrawl.com. The bottom line is that removing the duplicate title tag issue is the one that gets results. Title tags that are poorly optimized (or even over-optimized) are another common problem, and fixing them alongside removing duplicates is almost guaranteed to lead to noticeable ranking improvements, as this Ahrefs case study shows. Advertising Continue reading below 8. Bad Keyword Strategy Perhaps an extension on the subject of poorly optimized title tags is that of having a bad keyword strategy.