Goal setting can be complicated, but it doesn’t have to be. If you’re familiar with concepts like SMART goals and OKRs, feel free to use them.
However, we prefer to keep things simple.
That’s why our content marketing goal is simply to attract targeted traffic from search engines like Google and YouTube.
Your goal might be different, and that’s okay. Some other common goals include:
Get more inbound leads for your sales team
Attract links to your site
Build brand awareness
Become a thought leader in your industry